4 Exciting Print Marketing Trends For 2018
For a marketing campaign to be effective, it must be simple and personal, while still managing to capture the viewer’s attention!
Simplicity and personalization are two of the major trends we’re expecting to see come out of the print marketing industry in 2018, in addition to exciting new technologies like scannable QR codes.
Here are the top 4 trends we expect will dominate the Dubai print marketing industry over the coming 12 months:
1. Simplicity is key
With so many designers implementing crazy ideas in the digital world, sometimes the easiest way to stand out from the crowd can be to take a few steps back and keep things simple.
In 2018, we’re expecting to see the graphic design teams at specialist printers in Dubai finally revert back to the golden rule of the printing world: less is more.
Minimalism will be the way forward this year; an image with a clear message and purpose will prevail over fancy graphics and bold texts.
2. More personalization
Print media is already one of the most personal methods of marketing, so why not go one step further and personalize the designs too?
Personalized prints allow you to interact with customers on an individual level, building a more meaningful relationship between both parties and increasing the company’s reputation.
They’re also a great way to set your brand apart from the competition. Specialist printers in Dubai will help you add special finishes to your business cards, flyers, brochures, and posters, giving your print marketing a competitive edge.
3. New digital technologies
Digital marketing has long been seen as the antithesis to print, but the two can work together quite efficiently if utilized well.
One great example of this is the recent addition of scan-able QR codes on brochures and business cards.
These QR codes allow companies to add entire sales pitches and product/service catalogs on the small space of a 3.5”x2” card, and they’ve proven incredibly effective at helping companies secure more clients and increase their sales.
They’re also great for adding a more personal touch to your interactions with clients.
Instead of handing them a boring flyer which they probably won’t even read, you can ask them to scan the code at the back for discounts or special deals. The whole process suddenly becomes so much more exciting!
4. Storytelling takes over
The best marketing campaigns always have one thing in common: they tell a great story!
In 2018, use your print media to tell the customers about your brand’s story; don’t just give them useless information.
Tell them where you come from, how the business started, what your brand prides itself on, and what customers love about your products.
When the reader understands the history of your business, they develop a level of trust with your brand and are much more inclined to buy your products.